Copyright © 2008  by Steve Monroe.  All rights reserved

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Keynote, Seminar, & Workshop Programs

Select From Programs For:

 

 

- Associates        - Associations         - Builders

 

For Associates

 

Introduction to Selling to Builders.  An in-depth look as to what is required to selling to builders successfully. The workshop will include planning, territory management, building a profitable network, and sales presentation skills. Emphasis will be on selling small and medium volume builders.

 

Advanced Selling To Builders.  Attendees will need to have a minimum of 5 years of selling to builders.  The workshop will include product comparison selling, developing creative contract strategies, overcoming objections, effective communication skills,advanced closing techniques,
and an introduction to Neuro-linguistic Programming.

 

Selling To Large Volume Builders.  The fastest growing market segment in builder sales is selling to LVBs. Attendees will learn how to prospect and present their products to this most challenging market as well as what needs to be done to keep the business.

 

Motivating Multi-generational Sale Teams. How many generations are on your sales team? It is not unusual for dealers to have up to three, and all three need to be directed in different ways. This workshop was created to teach the attendee specific ways with which to engage, encourage, and maximize the effectiveness of each generation in sales.
 

Leadership From the Heart. This workshop looks at the hard reality of today’s workplace and how the wise leader addresses the impact of divorce, illness in the family, getting married, death of a family member, substance abuse and a dozen other changes common in our culture. This powerful workshop provides positive responses for leaders.
 

Marketing to Large Volume Builders. What does a dealer need to have in place or be developing in order to reach the large volume builder market with their message? This workshop does just that with what the LVB looks for in marketing from the dealer as well as the manufacturer. Solid, practical information gathered from interviews with purchasing directors.

Marketing to Professional Remodelers
. This is the one segment of the construction industry that is recession and interest-rate proof. It continues to grow each year. Many lumberyards have ignored this very profitable area of business. This interactive workshop takes a big picture look at the market while providing 37 specific things that lumberyards can implement either to get started or grow their business with remodelers.

 

For Associations

 

Why Do You Do What You Do?  Looking for a program that will spark interest with your builder members? Aimed at the heart of what they do, this presentation will have associates on their feet applauding the role of the builder, and the builders feeling glad that they do what they do.

 

Making Membership Work for You.  Ideal talk for a general membership meeting. You will be inspired by stories of teamwork, and how an association can make a difference through group efforts. The seminar version looks at the ways in which networking and leads meetings can grow business.

 

When You Are Hot, You Are Hot; When You Are Not, You Are Not.  This is a great presentation for Volunteer Appreciation Night. Upbeat and fast-paced, it will affirm your active members and move new and inactive members to get involved on the spot.

 

Image is Everything.  Attendees will learn nine reasons why their image can mean the difference between success and near success.  They will be introduced to seven strategies to increase their sales, learn to read the Wall Street Journal in five to seven minutes a day, and five keys to positioning a business and product line.  Real value for your membership.

 

Networking for Fun and Profit.  Members often ask, “What does my association do for me?”  You can show them both the short and long-term benefits in membership with this seminar which will help establish habits and strategies to increase their business.  A proven winner that could be used as orientation.

 

Romancing Your Customer.  Has the flame dimmed in your relationship with your customers?  Learn four principles and practical applications that will have your sales soaring and customers sending you prospects.

 

 

For Builders

 

Nurturing Your Trade Partners And Employees.  Tired of the rapid turnover in trade partners? You will learn five proven principles and 21 strategies for reaching and maintaining quality workers. This may be the most profitable information that a builder will obtain this year.

 

It’s as Easy as Child’s Play.  Participants will be able to turn loose their creative talents for use in solving problems.  Unique approach to problem-solving, interpersonal relationships, and sales situations.

 

Lucky Six: No Non-Sense Customer Service For Builders.  This unique approach to customer service for builders uses interactive exercises in a positive based atmosphere to teach 6 principles and their applications. The material is based on actual situations that are often encountered in meeting the needs of demanding homeowners.

 

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